<!-- alternative display--> <table width="370" border="0" cellspacing="0" cellpadding="0"> <tr> <td>Mark Ritson is an Associate Professor of Marketing at Melbourne Business School. <br /> <br /> After completing his Ph.D. in Marketing at Lancaster University and post-doctoral study at Wharton he joined the faculty of the University of Minnesota as an Assistant Professor of Marketing in 1996. From 1999 until 2004 he was a faculty member at the London Business School where he taught the core MBA in Marketing, an elective in Brand Management and contributed to many of the key executive education programs.<br /> <br /> Please click on the various menu buttons for more….<br /></td> </tr> </table>
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